ARCHITECT OF CURIOSITY
What if curiosity isn't something you find? but something you build?
Hi, my name is Pim Schachtschabel — an experience designer, speaker, and author who helps people and organizations design the conditions where wonder becomes possible.
THE IDEA
We live in a world that rewards certainty, fast answers, proven methods, predictable outcomes. But the most alive people, teams, and experiences share something that certainty can't produce: wonder.
I've spent over a decade building places where curiosity comes alive; escape rooms, World Expo pavilions, immersive brand experiences. And then I got curious about curiosity itself.
What I found, through 75+ research conversations across cultures and disciplines, is that curiosity is not a personality trait. It's a quality of attention. And like anything worth designing, it can be practiced, trained, and built.
That's what I do. I architect curiosity — on stages, in workshops, through the 6 Principles framework in my upcoming book, and in the experiences I design for organizations around the world.
Client List
World Expo Osaka
Adyen
ABN
Rijksmuseum
The Social Hub
Designing Wonder
Keynotes, workshops, and facilitation that don’t just inspire — they shift how people pay attention. From TEDx stages to corporate offsites, Pim brings a decade of experience design to every room he enters.
— Explore Speaking
SPEAK
Architecting Curiosity
Six embodied principles for designing a life of wonder. Born from 75+ research conversations and ten years of building the world’s most immersive experiences. Coming soon.
— Explore the Book
READ
Experience Design
As Design Director at Tellart, Pim leads holistic experience design for cultural and brand projects — most recently the Netherlands Pavilion and the Philippine Pavilion at World Expo 2025 Osaka.
— See Selected Work
WORK
✳︎
Dream it
✳︎ Dream it
Architecting Curiosity
some text about the book
"One of the best experience designers I know. His attention to beautiful detail, gift for creating intricate and engaging narratives, and designing inherently personal experiences is second to none."
Andrew Lacienta
Cal Poly University
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Get the occasional letter
Thoughts on curiosity, experience design, and what happens when you pay attention. No noise, no schedule — just a note when there's something worth sharing.